How to create a blog that really values the reader
When we talk about digital marketing, one of the most frequently asked questions is "How to create a successful blog?
Of course, more technical aspects like the platform and the one Hosting used are important... After all, the reader wants to have a good navigation experience.
However, there is no point in having a blog that meets these needs if the content displayed in it is not of quality and does not satisfy the reader.
So, to create a successful blog, you need to keep in mind that this is a task that requires dedication and knowledge.
Thinking of helping you in this mission, we leave you some tips to help you start your project.
Create a blog: 5 tips you'll have to consider to succeed
Blog is synonymous with content. If your personal project or even your company has a portal like this, it will have several benefits added to your brand. So, understand how to get the best out of your blog.
1 - Create goals and objectives
To start any project, it is necessary to have a planning. It doesn't have to be very elaborate and complicated. However, it must have its goals and objectives well defined.
Therefore, you should consider some questions such as: "What is the purpose of the blog?"; "For what purpose are you creating it?".
You have to be aware of these questions, otherwise after a while you will start sharing something that has nothing to do with your goals.
Sharing content is interesting, but that alone will not bring you the return you expect from your blog. You need to go further.
So, create goals like, for example, in six months, you must have produced X articles, you will have conquered a Y number of visitors and you will be applying Z content strategies to increase the conversion of your blog.
2 - Meet your persona
To know who your persona will be, that is, the public you want to reach, it will be necessary to analyze your customs, wishes, needs and habits.
The characters are like semi fictional characters created to represent the ideal client.
That's the person you'll talk to when you're writing your blog article. That way you will be able to produce a more complete and specific content according to what your readers want to find.
Having a well-defined persona means that you know your audience well and increase the likelihood of conversion.
3 - Organize your time and your production routine
It's very common to produce a lot of content in the first few weeks... But after a while other tasks, appointments, and the blog will be left in the background.
In order for this not to happen and to create a consistent blog, organize your time.
You should establish what the schedule will be for the production of content during the week, and respect that schedule so that you often have new content.
Staying a long time without producing anything is a bad strategy for your blog. So organize your time and don't let it happen.
Another important tip is to plan the content through the elaboration of an editorial calendar. Mark the publication days of the articles and create the agendas for each day of production.
The agendas must contain the persona, theme, keywords, theme approach and reference sites with the content that will be treated.
4 - Keep an eye on the competition
Being aware of what happens to the competition is also a great strategy. After all, if the reader doesn't find in his blog what he's looking for, he'll certainly find in others.
So read other blogs, the opinions of readers and study the strategies used by the competition. This way, you will extract what is best for your site and will be able to please your audience even more.
5 - Be different and original
Many think it is impossible to succeed with a blog focused on a very exploited area such as technology or computing.
However, with a constant study of what is being produced on the market you will be able to create ideas for innovation. And in this way you will draw more attention to its content.
It may take time, but with discipline and patience you will certainly stand out from the competition.
Creating a blog that values the reader is synonymous with success, which will consequently increase the number of people interested in what you have to say.
So put yourself in your audience's shoes, understand their wants and needs and start creating a successful blog!