7 e-commerce optimization tips

7 E Commerce Optimization Tips 837

7 e-commerce optimization tips

When an e-commerce site receives many visits but no conversion, it is a sign that you have to invest in some improvements.

It is therefore necessary to apply changes that are well executed so that these adjustments can ensure greater conversion and consequently increase in the company's profits.

If you want to know what you should do to optimize an e-commerce, keep reading and learn about 7 valuable tips that are sure to improve your sales.

E-commerce: How to increase conversion with 7 tips

Optimize your sales site means that it is up to date to continue to have relevance to its audience. Only so you can ensure a good positioning.

Know that perfecting an e-commerce is a task that goes beyond technical knowledge related to development web.

Optimization should be done with the following in mind client and the first impression he will get when accessing his e-commerce. So, check out our tips.

1 - Page Performance

The loading time of the information contained on the site will be paramount in determining whether or not the user will continue on the site.

When a page takes a while to load it generates discomfort in customers.

According to a recent study, it was found that 100 extra milliseconds of page loading can cost 1% of sales potential.

Therefore, it is essential to always be attentive so that the loading time of the site is as short as possible.

2 - Invest in mobile optimization

More and more people are use mobile devices. And so it is imperative that your e-commerce be responsive, and optimized for mobile.

Start with a layout that makes it easy to navigation, so that regardless of the device used the customer has the same efficiency and practicality of purchase.

3 - Clarity of information

As in a physical store, a disorganized and confusing e-commerce will result in the loss of customers.

So it's important that every page of destination present titles, paths and quick shortcuts.

Without the overlapping information, the site will be more clear and objective, leveraging new sales.

4 - Photos of the products

The image is also an element of great importance in the optimization of an e-commerce. And, this is reflected in the use of good pictures of the products sold.

It is essential that the images have a high quality, and that they are available from various angles. Thus, the customer can see all the details of the products, adding confidence and value to the purchase.

5 - Fewer steps in the purchasing process

If the client needs to go through many steps before completing the purchase, be assured that he will most likely give up halfway through.

Therefore, in order not to lose sales do with that you can buy with a maximum of three clicks. Therefore, organize the items from your e-commerce with useful and intelligent search filters.

6 - Customization of offers

Each client wants to feel unique. That's why offering personalized products that make customers feel special is a great strategy.

You can use the information from preferences to display personal and non-transferable offers.

7 - Feedback from customers

Request product evaluations and shopping experience should be part of an e-commerce.

Through e-mails or action buttons is it is possible to get this feedback, and thus further help increase sales.

Good evaluations not only give credibility to the page, but also represent a confirmation about the quality of the product. All this will have a direct impact on e-commerce conversion.

Applying these optimization tips, I'm sure your online store will achieve greater visibility, reach and, of course, increase in sales. 

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