7 e-commerce optimization tips
When an e-commerce site receives many
visits but no conversion, it is a sign that you have to invest in some
improvements.
It is therefore necessary to apply changes that
are well executed so that these adjustments can ensure greater
conversion and consequently increase in the company's profits.
If you want to know what you should do to optimize
an e-commerce, keep reading and learn about 7 valuable tips that are sure to improve
your sales.
E-commerce: How to increase conversion
with 7 tips
Optimize your sales site means that
it is up to date to continue to have relevance to its audience. Only
so you can ensure a good positioning.
Know that perfecting an e-commerce is a
task that goes beyond technical knowledge related to development
web.
Optimization should be done with the following in mind
client and the first impression he will get when accessing his e-commerce.
So, check out our tips.
1 - Page Performance
The loading time of the information
contained on the site will be paramount in determining whether or not the user will
continue on the site.
When a page takes a while to load it generates
discomfort in customers.
According to a recent study, it was
found that 100 extra milliseconds of page loading can cost
1% of sales potential.
Therefore, it is essential to always be attentive
so that the loading time of the site is as short as possible.
2 - Invest in mobile optimization
More and more people are
use mobile devices. And so it is imperative that your
e-commerce be responsive, and optimized for mobile.
Start with a layout that makes it easy to
navigation, so that regardless of the device used the customer has the
same efficiency and practicality of purchase.
3 - Clarity of information
As in a physical store, a
disorganized and confusing e-commerce will result in the loss of customers.
So it's important that every page
of destination present titles, paths and quick shortcuts.
Without the overlapping information, the site will be
more clear and objective, leveraging new sales.
4 - Photos of the products
The image is also an element of great
importance in the optimization of an e-commerce. And, this is reflected in the use of
good pictures of the products sold.
It is essential that the images have a high
quality, and that they are available from various angles. Thus, the customer can
see all the details of the products, adding confidence and value to the purchase.
5 - Fewer steps in the purchasing process
If the client needs to go through many
steps before completing the purchase, be assured that he will most likely
give up halfway through.
Therefore, in order not to lose sales do with
that you can buy with a maximum of three clicks. Therefore, organize the
items from your e-commerce with useful and intelligent search filters.
6 - Customization of offers
Each client wants to feel unique. That's why
offering personalized products that make customers feel special is
a great strategy.
You can use the information from
preferences to display personal and non-transferable offers.
7 - Feedback from customers
Request product evaluations and
shopping experience should be part of an e-commerce.
Through e-mails or action buttons is
it is possible to get this feedback, and thus further help increase sales.
Good evaluations not only give credibility
to the page, but also represent a confirmation about the quality of the product.
All this will have a direct impact on e-commerce conversion.
Applying these optimization tips,
I'm sure your online store will achieve greater visibility, reach and, of course,
increase in sales.