Should a business develop app's or not?

Should a Business Develop Apps or Not

Should a business develop app's or not?

No matter what kind of market your company is in, you can always find a new way to reach your customers and have a closer relationship with them.

For those who own a small or medium business, or even a large and established organization, they must have already asked themselves whether it is worth developing app's to improve business.

In fact, applications have the ability to provide one of the best platforms for a high level of customer and brand interaction today.

The following lists the main advantages of integrating app's as another communication platform with your customers.

5 advantages you can gain from developing app's for your business  

Research points to an ever-increasing number of users browsing mobile phones or tablets, which proves that the wisest strategy for your business is to build an application that fits this mobile customer.

App's consist of software that can be downloaded onto a mobile phone, computer or tablet. It allows integration with device features that can include the GPS system or camera functions.

Very popular these days, applications can be easily upgraded to enable new services and functionality.

Here are the 5 benefits of adopting this strategy for your business.

1. Greater visibility and brand recognition

Smartphones have become the main means of connecting consumers to the outside world, so securing a position in that limited space is a precious thing.

It may even be that your customer does not use your app most of the time, however, we know that an average user spends more than 2 hours a day on their mobile phone, so sooner or later they will come across your application.

This type of channel allows contact with the customer beyond the period in which he is in your establishment. This helps brand recognition and increases the propensity to select it in the next purchase decision.


2. Closer to the customer

App's allow you to be closer to your customers, since it is possible to keep them updated with news, promotions, besides managing loyalty cards, among others.

All this information will be available in the palm of your client's hand without him having to look for it.

It is important, however, to know how to use the right dose of communication and not abuse this channel, otherwise the customer uninstalls the App or inhibits the receipt of these messages.

3. App's add value to business

Regardless of the market niche in which you operate, one of the main goals of App's should be to add even more value to your business, and thus please your customers more and more.

If the application has all the features to satisfy your pubic, it will certainly further popularize your business and make it stand out in the market.

4. Earn customer loyalty

It is estimated that an average adult is subjected to more than 3000 advertising messages per day. Due to the excess advertising, brands have to compete for closer relationships with customers and create effective relationships.

With an App you can create one more way to strengthen the communication channel with your customers, through loyalty strategies such as promotions, sweepstakes, among others.

5. Stand out from the competition

The internet market is extremely competitive, so it is always necessary to innovate and be aware of the news and preferences of the public.

Developing app's for your business will give you prominence before your competition, and position your company as an innovator, attracting a new profile of customers.

In addition to all of the above, app's are able to provide more complete information about their customers, consumption patterns, type of more effective promotions, among others.

You will have access to a multitude of data about your customers that you cannot obtain from other communication channels, such as social networks.

Considering everything we've seen so far, it's safe to say that a business should rather invest in app's as another way to win customers and leverage sales. 

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